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Details about the project!
The Challenge
Basil’s Dog Food struggled with low subscription growth, inefficient ad spend, and underperforming retention strategies. Their Shopify store needed optimisation and their email campaigns weren’t driving enough repeat purchases.
Scaling E-commerce & Subscriptions. With a streamlined Shopify store, optimised ad campaigns, and improved retention strategies, Basil’s Dog Food is now growing its subscriber base and increasing sales consistently. Their digital strategy has evolved from just acquiring customers to building long-term loyalty.
Solution
✅ Transitioned website from Woocommerce to Shopify (Redesign and data migration)
✅ Optimized Shopify store for better user experience and higher conversion rates.
✅ Refined subscription model to drive more recurring revenue.
✅ Implemented performance-driven Google Ads & Meta Ads strategy for higher ROAS.
✅ Launched automated email campaigns for cart recovery and upsells.
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